In just ten days we have almost 40 attendees signed up to attend Kingston Beta. The word of mouth has been generous and we're happy about that. We're looking forward to this one and the other three planned for 2007.
see you there.

Lawkkss. We have to big up Prendy's in Liguanea. We had a wicked steamed fish lunch today and chuss mi. Only the bones in the container was left. That thing tasted so good, you ate everything, suck every bone, lick every finger, eat every steamed veggie you wouldn't normally eat plus di steamed bammy.
Must have been cooked in a dutchpot!
It was a lunch special for ongle three bills. Big up to Prendy's, helping to fuel the creativity of our team.

By Mike Baker, CEO of Enpocket

There’s never been a better time to launch a mobile marketing program. There’s a substantial audience of consumers using their mobile phones to send text messages, share pictures, surf the Web, download content and even watch TV. And this audience has shown an increasing willingness to engage with brand communications across these activities. Perhaps best of all, the medium is completely open and uncluttered because most brands are still trying to figure out how to plan campaigns in this burgeoning space. Savvy brands are seizing the opportunity. Here are some rules of the road to get your brand moving in mobile:

1. Provide real value. The mobile phone is your customer’s personal device and you need to respect it as such by ensuring the relevance and value of your brand communications. Why would someone invite your brand into their pocket? They won’t unless you offer them something entertaining or informative. A beverage brand with sports sponsorships might offer downloadable pictures of stars; a maker of allergy medication might offer localized daily pollen count alerts; a consumer bank might offer customizable text alerts about activity in your bank account; a hotel might offer guests confirmations sent to their phone for easy reference at check in; a movie rental store alerts on newly available titles, and so on. Think of conveying your brand as a service to consumers’ personal device.

Did you know there are now more mobile phones in the UK than there are people? Mobiles have become heavily engrained into everyday life and there are few people who don’t use them on a regular basis.

Text messaging has been the runaway success of the mobile phone and increasingly people are now using their devices for more diverse communication such as picture sharing, browsing and downloading from the Internet, video calls and watching TV. The potential reach and scope of mobile marketing is astonishing, but at the moment most companies are still only dipping their toes into this potential gold mine.

So let's look at the basics...

1. Integrate

Mobile marketing is not a standalone tool…yet. The key to successful mobile marketing at the moment is integration, using mobile media alongside other elements to spark further interest. Mobile marketing can offer the perfect facility to drive consumer interest beyond passive viewing, into interacting with the brand.