By Sean Carton
March 5, 2007

I've noticed a slightly funny but disturbing trend lately: all my clients want something called "Web 2.0." Maybe you've noticed it, too. People aren't happy with a just site anymore. Now they want it sprinkled with magic fairy Web 2.0 pixie dust before they're happy.

Who can blame them? It's next to impossible to have a discussion about the Web these days without someone invoking Web 2.0. Popular media, blogs, trade pubs, and technology magazines: are all talking about a revolution we're supposedly in the midst of.

Unfortunately, nobody has any idea what it is.