The past couple of months I've been hearing the same thing. My site is up, but I have little or no traffic or at least not the traffic that I want. How can I get more visitors to my website? What can I do to stimulate traffic? This kind of made it clear that there are companies, small to medium-sized entrepreneurs still throwing up sites without it being part of their overall business and marketing plan, or simply not having a marketing plan for the site at all
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Without question, putting a website online is not a case of building it and they will suddenly come. You have to work it, like everything else. Marketing your website as with everything else begins with the product/service offering and you have to build out a plan for the site.
But here’s is a mini DIY list to get you started.

...so I was just checking to see what you guys do and how maybe you can work with him on this site.

What we say:"Hell No!, Let him do it! The money you save by using him is nothing compared with the cost in time and money required to undo his mistakes."

Yet another reason why customers cannot always be right.

The Ecommerce Bill has been passed they say. And of course it misses the radar or traditional mass media. But that's not my point here. The Sunday Observer did a report on the passing of the Bill and had a quote from Minister of Industry, Technology, Energy and Commerce,Phillip Paulwell that makes me hope he really didn't say this and pray that they took it out of context.

The story said: "Paulwell pointed out that the recently passed e-commerce Bill would deliver greater prospects to small businesses, as they would be able to bypass expensive advertising to reach a greater market via the world wide web."

Fact: Yep the Internet, a website can be a great leveler for a small business. And yes You can get greater mileage, tracking and measurement for your online advertising efforts with a smaller budget than spent in traditional mass media. BUT bypassing expensive advertising to reach a greater market cia the world wide web...ahhh no Sir. I think what you should have said was thet the Internet at this moment offers what traditional media has never been able to offer - measurable results for ad money spent. But the expensiveness or not of your advertising is highly dependent on - your product, your audience, your marketing goals and your offline and online strategy.

The Minister said: "A web presence today can get you into the living rooms of thousands and millions of homes across the globe and that is where we want to be especially if we are marketing to niche areas," the Minister said.

Yes it can Minister BUT: Let's not make it seem so easy, because it isn't and some may take it lightly. Having a website is not a case of building it and they will come. In fact because there are tens of millions of websites online, it's so easy to get lost or become forgotten.

So just like in traditional media- you have to know who your customers are, speak to then in tehir language, make them products and offers they can't refuse or not being offered by your competitor, market online and offline to build your brand. So having a website is not a panacea and uses some elements of the success formulae - a great product, good ideas, targeted marketing strategy, listening to customers and constant tweaking to win the game.

I know they said speechwriting pays, but I hope he didn't pay for that one.

By Sean Carton
March 5, 2007

I've noticed a slightly funny but disturbing trend lately: all my clients want something called "Web 2.0." Maybe you've noticed it, too. People aren't happy with a just site anymore. Now they want it sprinkled with magic fairy Web 2.0 pixie dust before they're happy.

Who can blame them? It's next to impossible to have a discussion about the Web these days without someone invoking Web 2.0. Popular media, blogs, trade pubs, and technology magazines: are all talking about a revolution we're supposedly in the midst of.

Unfortunately, nobody has any idea what it is.

What is Web2.0 ?
What's all the hype about Web 2.0, and why should you care? Web2.0 the concept, the culture, the industry after all a slippery beast. No two pundits seem to agree on what it is, but almost all will nod heads on, is how it has and will continue to affect your consumers and consequently your business.

What is clear; Web 2.0 represents an important shift in the way digital information is created, shared, stored, distributed, and manipulated. In the years ahead, it will have a significant impact in the way businesses use both the Internet and enterprise-level IT applications.

Building Web sites involves three very different kinds of skill—technical, visual, and editorial—and the three must work together, which is why the task is so daunting. Which is why it should be left to the professionals.